Home bakers & cloud kitchens
Cake, cupcake, brownie and pastry cartons with the window and the board weight that survives a scooter ride. Minimums start small enough to test a new size.
Our story
Girgaon has sold paper for a century.
Girgaon has sold paper for a century.
We started folding it.
Kandawadi and the lanes around Khadilkar Road have been Mumbai’s paper market for longer than anyone trading in them can remember. The Box Co opened here in 2001 doing what everybody else on the street did — buying board, selling board, printing the odd job on the side.
The change came from the customers. Bakers wanted a box that held a one-kilo cake without sagging. Mithai shops wanted cavities that actually fitted their pieces. Nobody wanted a ream of board; they wanted a finished carton, in the size they used, in the quantity they could sell that month. So we bought a platen and started cutting. Then a foiling machine, then lamination, then the pasting line.
Every one of those decisions was made because a customer asked for something we had to send outside. Today nothing goes outside. Board is stocked on our own floor, the die is in our own rack, and the carton is printed, foiled, cut, creased, pasted, checked and packed under one roof before it is handed to a courier or a transporter.
That is the whole argument for buying from a manufacturer instead of a trader. The minimum is a scheduling decision, not a purchase order — which is why a home baker can order 1 piece off the same press that runs twenty thousand for a listed brand.
25 yearsOn this street
1 factoryGirgaon, Mumbai
81 linesIn the catalogue
223 sizesDies already held